Burger King Essays About Love

Essay about Burger King's SWOT Analysis

2078 Words9 Pages

Planning is interpreted as the setting of goals and deciding how to achieve them. It also means dealing with uncertainty by formulating future courses of action to achieve specified results. The focus of this paper will be on Burger King, which is the second largest fast food restaurant chain in the US. Burger King Corporation was founded by James McLamore and David Edgerton in 1954 in Miami, Florida. Burger king is known for serving a high-quality, great-tasting, and affordable food. The purpose of each organization is to achieve its goals. To be able to reach their goals, organizations have to set clear objectives and give people a clear idea of their overall targets. This is the starting point for planning in the management…show more content…

By offering new products at different strategic locations, BK is opening itself to a greater market and will certainly expand its range of customers. To pursue its long-term strategy, BK uses the contingency planning to predict its future. BK compares its strategies with competitors and creates alternative future conditions. But to be able to achieve these future goals, BK needs to take action, they could review their goals daily or more than once a month, they could try to be make more efficient promotions of their products, and finally they should stop emphasizing too much on their “King” character.

Organizing Managing an enterprise demands skills, and knowledge to perform at all levels of an organization. Managers or employers in trying to do things right for their companies must find ways to get the right people work for them. This is where the recruitment process comes in. Recruiting in fact is the process of locating and attracting qualified people for open jobs in the organization. But as mentioned in the definition, the people to be hired must have qualifications. Burger King recruits its employees by hiring from outside the company; this is called external recruiting. BK Corporation attracts people from outside the organization by

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McDonald’s vs. Burger King Essay

655 Words3 Pages

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you. When you think of McDonald’s or Burger King you probably think of the Big Mac and the Whopper because they are their most famous sandwiches. “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed…show more content…

McDonald’s and Burger King both offer kids meals, but McDonald’s however has more appealing options. These options range from food and drink items, to the packaging they come in. Many times McDonald’s relates their toys to “the latest big movie or a popular television show” (DePietro, 2010). This could vary depending on the restaurants location. Burger King has 11,100 locations worldwide where McDonald’s has over 30,000 locations (Brantley, 2007). Because there are so many Burger King’s and McDonald’s around the world, the toys are sure to vary depending on the most popular movie and television show out in that country. Although there is one thing that really separates these two kids’ meals from each other, and that’s the price. A Burger King Kids meal can cost as high as $5.00 depending on your location. Whereas the McDonald’s happy meal will cost you up to $3.00. Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid

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