Facebook Case Study 2014 Ged

When CenturyLink launched a television commercial focused on the power of connection, it wanted to further the campaign’s impact with a digital component. To bring this concept to life online, CenturyLink and its creative partners at Arnold Worldwide created the “Sing with Kelvin” contest designed to prove the influence the internet has on relationships by allowing the internet community to participate and vote on who should be the next big online talent.

Through a series of videos from Kelvin Jones, a singer-songwriter who was also discovered online, and various influencers who specialize in song covers, CenturyLink prompted people to get involved and share their talent. Participants could enter the contest by uploading their covers of Kelvin Jones’ song to Facebook or Instagram, for a chance to win a trip to London to meet and sing with Kelvin himself.

To ensure that the ads were entertaining, the team used a mix of vertical video, carousel and Canvas formats. Following Facebook’s best practices, the videos were short and mobile-optimized, with clear branding, overlays and captions. The ads featured the entire process of the contest, from the call-to-entry to song submissions to the selection of the top 5 contestants and, finally, the announcement of the winner.

The campaign targeted people over 18 years of age, living in the US with an interest in music. To measure the effectiveness of the campaign, CenturyLink used a Facebook brand lift study, which showed significant increase in brand favorability, consideration intent and ad awareness.

Why Computer-Based Testing for the 2014 GED® Test?

Each year more than 700,000 adult learners take the GED® test. Those learners have to navigate a maze of requirements, paperwork, and steps to get to test day.

Not anymore. Computer-based testing puts all the information learners need in one place and it offers them a flexible, reliable testing experience.

Benefits of the Computer-Based GED® Test:

  • Improves access for test-takers who can register and schedule online 24 hours a day, 7 days a week, or by phone through a dedicated call center
  • Increases equity for all test-takers with a consistent testing platform, instructions, and timing
  • Encourages the development of basic technology skills, skills that are expected in almost every career path, regardless of age
  • Streamlines administrative work for adult education and testing centers, allowing more time for instruction and counseling
  • Provides same-day turnaround on score reports for all parts, including the essay
  • Any location can become a testing center with 2 computers and the minimum technical requirements
  • Improves test security
  • Helps adult learners prepare for their next step, whether that’s careers or additional education and training

CBT TODAY

Testing centers and test-takers from California to Florida are seeing the benefits of CBT every day.

  • 1700 Testing centers open
  • Nearly 500,000 Tests delivered on computer in 2014

But don't just take our word for it. Hear from people like you on why they like the computer-based GED® test.

CASE STUDY: WEEKEND TESTING NOW POSSIBLE IN MS

“Test-takers were computer savvy,” said Jan West, a 30-year veteran adult educator and director of the GED® testing program at Itawamba Community College in Mississippi. She has seen decades of change within the program and said her students were comfortable on computers.

In late February 2012 Mississippi launched four centers with the 2002 Series GED® Test on computer. West said there are distinct benefits to offering the test on computer. Specifically, her center will be able to offer more night and weekend time slots for test-takers who work during typical business hours.

“The people who have taken it said it was a most pleasurable experience and they would do it again in a heartbeat.”


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