Sales Skills Cover Letter

Cover Letter Examples for Sales and Marketing Jobs

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Format Your Achievements to Make Them Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:

  • Consistently growing YOY sales by 20% each year for the last five years;
  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.

But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

Personalize Your Cover Letter

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs. 

Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Cover Letter Examples for Sales, Marketing, and Public Relations Jobs

When it comes to applying for a job, you want to provide a highlight reel of your career path and show why your background and experiences make you an ideal fit for the position in question. To do this effectively, you can start with a cover letter template.

But, well, what if you don’t exactly have that perfectly trodden path?

For many of us, tying together three tangentially related experiences, a side gig, and some outside-of-work interests or volunteer work to explain why we could do the gig is more the norm. So, how exactly do you do that in a tidy one-page cover letter and thoughtfully showcase why you’re the right one for the position?

Hint: It’s all about highlighting your transferable skills.

This approach shifts the conversation away from relevant experience and more toward whether you can do that job or not—and that is exactly what you want to do when you haven’t had a linear career path.

So, how do you do it?

First, figure out which skills you want to emphasize by carefully reviewing the job description. Underline or highlight the most important technical and behavioral skills the position requires. (Or, better yet, find a contact who knows the hiring manager and do some recon work to see what he or she is really looking for.)

Choose three skills that you feel are your strong suits to focus on. For each one, brainstorm some projects, assignments, or responsibilities that truly illustrate your expertise in that area, then select either one in-depth or a couple of shorter experiences to talk about.

Finally, roll it all together into a cover letter that clearly highlights those skills. It’ll be structured something like this:

Dear [name],

With the utmost enthusiasm, I would like to express my interest in the [position title] position at [company]. My interest in [field] has taken me from [experience] to [experience]. I believe that my passion for [aspect of your field or background], strong commitment to [aspect of your field or background], and interest in [aspect of your field or background] make me an ideal candidate to join the [department] staff at [company].

As a candidate, here’s what I could immediately bring to the table:

An effective [descriptor that reflects transferable skill #1]:In my role at [previous job], I [action or accomplishment]. I was also able to showcase my [skill] abilities as a [role] in [project name] project by [what you did].

A disciplined [descriptor that reflects transferable skill #2]:I have always displayed my careful approach to [job duty] by [action]. At [previous company], I frequently [action]. In addition, I had the opportunity to [action or accomplishment], which further shows my dedication to [aspect of your field].

A passionate [descriptor that reflects transferable skill #3]:Everything I have engaged in so far has all been driven by my keen interest in [aspect of your field]. Even as a [previous role], I made sure to dedicate some part of my day to [action]. It is this passion that has driven every one of my career decisions thus far.

I look forward to contributing my skills and experiences to the [position title] position at [company] and hope to have the opportunity to speak with you further about how I can be an asset to your team.

Sincerely,

[Your name]



Of course, you can (and should!) insert your personality, creativity, and knowledge of the company into your letter—but this framework is a helpful way to convey your most relevant transferable skills to the recruiter (making his or her job a whole lot easier). Don’t bother walking through your entire career path and justifying every professional decision you made. Do the hiring manager (and yourself) a favor, and let your skills speak for themselves.

...why not make it easier on yourself?

Speak to a Cover Letter Coach Today

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